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Finance > Consultant
Real Estate
Stiletto Marketing / Stiletto Events Principal Privately-held |  Experienced Marketing and Events Professional, Freelance and/or Contract | | | | | CONTACT INFO | | | | Join UPworld to connect to Anna Ferguson | | | | WORK EXPERIENCE | | | | Company |  | | Title: | Principal | | Company Name: | Stiletto Marketing / Stiletto Events | | Start Date: | Jan 2008 | | End Date: | Currently working | | Company Size: | 0-5 | | Company Type: | Privately-held | | | | Stiletto Marketing / Stiletto Events is a full-service marketing and events consulting firm. We are here to help you promote your company while preserving affordability. No project is too large, and no company is too small. | | | | |  | | Title: | Marketing Communications/Investor Relations (Assistant Vice President) | | Company Name: | Centerline Capital (fka, CharterMac) | | Start Date: | Jun 2005 | | End Date: | Jun 2004 | | Company Size: | 101-200 | | Company Type: | Public | | | | |  | | Title: | Director of Marketing & Advertising | | Company Name: | PW Funding Inc. (Joined PW Funding in 1998; PW Funding subsequently acquired by CharterMac) | | Start Date: | Jun 1998 | | End Date: | May 2004 | | Company Size: | 51-100 | | Company Type: | Privately-held | | | • Handled press responsibilities for CharterMac and its subsidiary firms, including PW Funding Inc.
• Produced and distributed press releases to compilation of contacts gathered, and responded to inquiries from editorial staff at several publications regarding releases.
• Worked with external PR consultant on exclusive pieces, and arrangements for executive interviews with industry publications.
• Managed marketing team during transitional period resulting from acquisition of competing firm.
• Worked with branding/ad agencies to re-create brand identity upon acquisition by a larger entity.
• Produced annual advertising budget and allocation based on analysis of past results.
• Coordinated with contacts at several publications to establish print and web advertising schedules.
• Attended/exhibited at industry trade shows and other events, and orchestrated presence at such.
• Arranged for client entertainment events and planned/managed off-site meetings/conferences.
• Created firm’s first external corporate newsletter; edited, designed, released subsequent editions.
• Proposed initial marketing database design; assisted satellite offices with contact database set-up.
• Managed overhaul of firm’s web site; tracked/analyzed site visitors and Internet marketing activity.
• Accumulated and updated data on competitor’s web sites and Internet advertising efforts.
• Reoriented web site contents to generate favored search results; edited, updated, appended web site subject matter, links, and pages.
• Managed corporate accounts with vendors such as Tiffany & Co., Dean & DeLuca, and Zagat Survey, for year-end/holiday client gift program purposes; budgeted and researched gift items.
• Organized internal recognition/achievement gifts and promotional item-buying for external events. | | | | |  | | Title: | Marketing Manager (Assistant Vice President) | | Company Name: | Indymac Bank, Homebuilder Division | | Start Date: | Jul 2005 | | End Date: | Jan 2008 | | Company Size: | 200+ | | Company Type: | Public | | | • Worked with all levels of staff and management, including direct reporting to, and collaboration with, Division presidents and CEO.
• Managed nearly $1 million divisional marketing budget, and tracked marketing expenditures against the budget on an ongoing basis.
• Arranged for, and hosted, marketing and client entertainment events such as suite rentals at sports events, cocktail parties, yacht charters, private dinners, golf outings, etc.
• Attended/exhibited at industry trade shows and other industry events, and orchestrated Division’s presence at trade shows/conferences.
• Planned and managed off-site corporate meetings and educational seminars.
• Collaborated with external ad agency, internal creative and IT teams, and regional sales staff across the U.S. on ad and direct mail designs, collateral concepts, and exhibit booth schemes.
• Produced Division’s external newsletter and customer/prospect-targeted e-mail and print blasts.
• Wrote copy for promotional material and graphically arranged material layouts, as needed.
• Attended press-checks and gave final sign-off on print and email materials/proofs.
• Built, utilized, and controlled client/prospect databases for event planning and post-event use.
• Collected and analyzed data relating to various industry trade shows and conferences, as well as Division’s educational seminar/product introduction programs. | | | | | | Experience Level | | | Expertise: EVENT HISTORY / VENUE INFORMATION
Possess multiple vendor and venue contacts, nationwide.
Size of client/prospect entertaining events/receptions and off-site meetings and seminars ranged from five (5) to 300 guests.
Location of, and coordination with, events-to-date include but are not limited to:
• Vessel Lounge, San Francisco
• Avalon Hotel, Beverly Hills
• The Palms Resort & Casino, Las Vegas
• ESPN Zone, Anaheim
• Eastern Star Cruises, New York City
• V2O The Venue, Long Beach
• Millennium Biltmore Hotel, Los Angeles
• Grand Hyatt Hotel, Tampa Bay
• Hudson & McCoy Fish House & Bar, Freeport, New York (Long Island)
• Morton’s - The Steakhouse, San Diego
• Plainfield Country Club, Plainfield, New Jersey
• Fluid Ultra Lounge, San Francisco
• Manchester Grand Hyatt, San Diego
• Madison Restaurant, Long Beach
• Keene’s Steakhouse, New York City
• Museum of Design Art and Architecture (MODAA), Culver City
• FireSky Resort and Spa (fka, Caleo Resort), Scottsdale
• Four Seasons Hotel, San Francisco
• Union Cattle Co., Pasadena
• Twin Palms, Pasadena
• Sheraton Pasadena Hotel, Pasadena
• Commander’s Palace Restaurant, Las Vegas
• Hornblower Cruises & Events, Newport Beach
• Ruth’s Chris Steak House, Garden City, New York (Long Island)
• W Hotel, San Francisco
• Ritz-Carlton Grande Lakes, Orlando
Work-to-date includes educational seminars and receptions for regional Indymac Bank employees and clients/prospects in 16 geographic markets.
In 2006/2007, work included a 20-game sports event suite entertainment plan covering 13 different geographic markets. This included, but was not limited to, coordination with premium sales/VIP staff at the:
• Los Angeles Clippers
• Dallas Cowboys
• Chicago Bulls
• Anaheim Ducks
• Boston Bruins
• Portland Trailblazers
• San Francisco Giants
• San Diego Padres
• Dallas Stars
• Tampa Lightning
• Carolina Panthers
• Sacramento River Cats
• Phoenix Coyotes
• Oakland A’s
• Sacramento Kings
• Chicago Cubs
Duties with Indymac Bank also included planning/hosting of division’s annual internal, employee holiday party.
Additional freelance event planning work for Los Angeles Venture Association. | | | Skills: PROFESSIONAL PROFILE
• High-energy
• Results-driven
• Extremely detail-oriented
• Exceptional organizational skills
• Accustomed to multi-tasking
• Highly operative interpersonal, communication and negotiating skills
• Adept at problem solving and customer/vendor management
• Self-motivated and proactive; able to successfully determine priorities and meet deadlines
• Thrive under pressure and with minimal supervision
• Effective follow-through and follow-up practices
• Dedicated to completion of tasks and projects; willing and able to put in necessary hours/time | | | | CREDENTIALS | | | | Awards | | | | Title: | Three “Employee of the Month†awards | | Awarded By: | Indymac Bank, Homebuilder Division | | Date: | Jun 2007 | | Description: | Three “Employee of the Month†awards, Indymac Bank Homebuilder Division (‘05, ‘06, ‘07). | | | | | | Title: | Indymac Bank Homebuilder Division’s initial, annual “President’s Award†| | Awarded By: | Indymac Bank, Homebuilder Division | | Date: | Jan 2007 | | | | | | Title: | “Over the Top†honor for exemplary performance, Indymac Bank Corporate | | Awarded By: | Indymac Bank Corporate | | Date: | Apr 2006 | | | | | | Title: | “Over the Top†honor for exemplary performance, Indymac Bank Corporate | | Awarded By: | Indymac Bank Corporate | | Date: | Oct 2005 | | | | | | Title: | “Eureka†award for extraordinary achievement | | Awarded By: | PW Funding Inc. | | Date: | Feb 2001 | | Description: | First employee at PW Funding to receive “Eureka†award for extraordinary achievement (‘01). | | | | EDUCATION | | | | School: | Santa Monica College | | Degree: | n/a | | Study Field: | Journalism | | Description: | Journalism Coursework, Spring 2008 Semester | | | | School: | State University of New York at Albany | | Date Graduated: | | | Degree: | B.A. | | Study Field: | Spanish | | Description: | • Bachelor of Arts Degree, December 1995 – Major: Spanish
• Dean's List of Distinguished Students; Member of Sigma Delta Pi (National Spanish Honors Fraternity). Also studied Portuguese, French, Italian, and German. | | | | GROUPS AND ASSOCIATIONS | | | | Group: | Founder, “Park La Brea Professional Networking Group†| | Start Date: | Feb 2008 | | Description: | The Park La Brea Professional Networking Group is open to all Park La Brea residents, to include professionals from all industries – currently employed or not.
The Group’s goal is to get our residents to utilize each other to network their way into the career or position of their dreams, as well as to socialize with fellow professionals and neighbors.
The Group holds monthly networking receptions and seminars, with panelists and speakers who address the Group on topics such as job search and resume tips, interviewing techniques, etc. | | | | Group: | Member, “Step Up Women's Network†| | Start Date: | Dec 2007 | | |
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