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100 blog postings found
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Lisbeth Calandrino

If You’re Not Following Your Customer, Who Is? (Part 3)


What  about the customer whose home you measured but never closed? After you got over the fact that they dumped you, again, you ran after the next new customer. Maybe they didn’t dump you after all, but if you don’t follow up, how will you know? This results in another lost opportunity.

I’m telling you, the [...]

Lisbeth Calandrino

If You’re Not Following Your Customer Who Is? (Part 2)


In actuality the new customer is all about “smoke and mirrors.” No one knows anything about them, and that seems to be the allure. What about the customer who purchased twenty thousand dollars of tile from you three months ago? At one point they were the “allure”, and now they’re among the missing.
You might be [...]

Lisbeth Calandrino

If You’re Not Following Your Customer Who Is? (Part 1)


Everyone knows they should be following up on sold customers, but how many do? It’s not just sold customers; what about customers who have been in your business and haven’t decided to purchase? Maybe you made one phone call and then got busy. We talk about managing the customer’s experience; how can you do it if [...]

Wes Morgan
Wes Morgan writes on:

The Caxton Building


Downtown Cleveland is a place that looms large in my memories. My father started a business in 1951, and operated out of the Caxton Building on Huron Road. Morgan Studio focused on art, advertising and photography. It is because of him that I pursued a career in advertising. His clients over four decades included an [...]

Filed under: Design|0 Comments

Bruce Kirsch
Bruce Kirsch writes on:

What Is The Going-In Cap Rate on a Real Estate Development?


It’s easy to understand what the “going-in” cap rate is for the acquisition of an existing income-generating property. It’s a little murkier when it comes to real estate developments.
To review, the going-in cap rate for an existing property is simply the NOI from the last twelve months as of the point of acquisition (“TTM”, or “trailing twelve months”), divided by the property [...]

Filed under: Real Estate|0 Comments

Stephen Frey
Stephen Frey writes on:

Mission Driven Design Powering Vermont Businesses (Part 2)


As architects, designers and workplace strategists, we feel the more closely you embrace your mission, brand and values in the design of your office, workplace, or manufacturing facility, the more likely you will be to cultivate a more engaged and motivated work community. We adjust this approach to each organization we work with, tailoring the [...]

Filed under: Design|0 Comments

Stephen Frey
Stephen Frey writes on:

Mission Driven Design Powering Vermont Businesses (Part 1)


Vermont has big problems, but some great opportunities. Our population is not growing. Large and small businesses are leaving the state. As business people we can do better.
As Vermonters in business for profit or not, we have something others don’t. Together we have unique vision, great brands and value sets grounded in strong communities, a [...]

Filed under: Design|0 Comments

Lisbeth Calandrino

Nike Offers Personal Training In-Store (Part 2)


It takes more than products to build a competitive advantage. Products are everywhere, but the key is to present your products in an atmosphere that makes them interesting. This is what Nike is doing. Here are three ideas.

Ask yourself, how many times in my customer’s lifetime will they need my products? If you’re good at what you [...]

Lisbeth Calandrino

Nike Offers Personal Training In-Store (Part 1)


Run, Train, Live

I recently read an article and thought I should share it with you. Why has it taken so long for Nike, or anyone else, to add this concept. It’s called “Try it, and buy it.” Notice the new slogan: Run, Train, Live.
I know everyone thought J.C. Penney was crazy when the offered Yoga in their [...]

Bruce Kirsch
Bruce Kirsch writes on:

Notes on “Extreme Winners” Speech by Pat Williams at 2015 SVN National Conference


I had the pleasure of hearing Pat Williams, co-founder of the Orlando Magic, speak recently at the Sperry Van Ness 2015 National Conference on the topic of “Extreme Winners”. Some notes are below.
You can find Pat’s books for sale here.

12 characteristics and/or foundational blocks that extreme winners possess:

Extreme dream
Extreme preparation
Extreme focus
Extreme passion – zing, zest and [...]

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