Although this may be a new concept to us, Simon Beck has been stomping the snow into delicate designs since 2004. He creates his wintery works of art at the Les Arcs Ski Resort where he has a second home. Each design takes up to 10 hours, and he tackles them alone, for now, but [...]

The keynote speaker, Wayne Stutzer, did a great job discussing the macro-economic impact of what is happening in simple terms. I have heard Wayne on numerous occasions, and his ability to entertain as well as be insightful is one of the best. The biggest takeaway I had was when he discussed America’s competitiveness in the future and [...]

Recently, I attended a regional retreat in Chicago. Chapter leaders from the American Marketing Association met to review best practices and share ideas about advancing the profession, connect with others and generally learning from each other. It was during a lunch break that I met Emily. She is an account manager from and advertising firm [...]

Although most business owners know the world of social media exists, there are still some hoping it will disappear. The number of naysayers are dwindling.
A recent survey found that two thirds of small businesses are spending more time on social media today than they did a year ago. We’ve come a long way baby–no longer [...]

Years ago I was involved in business development for a large advertising agency. We engaged an outside consultant and formulated a team of business unit leaders (account managers, copy, art direction, media, research and so on) to address the challenge of growing our business. The consultant introduced us to a metaphor that is a great [...]

You’ve seen my Tricks of the Trade - DESTINATION POINTS. Here, I’ll reiterate the concept, and go into some more detail.
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What are destination points? They are a location spots, in effect, the first visual areas one sees upon entering a space. It is where the eye naturally falls and is drawn to when looking directly [...]

Your organizational success hinges on doing a lot of things right. Of course, an important part of the equation must be finding a proven formula to propel your marketing and business development efforts. How you approach this part of your challenge begins with your vision for growth.
My career is based on a foundation of education [...]

With an evolving disintegration of the separate disciplines and the public’s misunderstanding of the design professional’s duties, time was rife and ripe for the flourishing of everyman’s design expression.
However, in this equation, 1 + 1 adds up to 0, because whenever someone thinks they are getting something for nothing, that’s exactly what they get - [...]

Speaking of ‘everyone has a camera’ how has technology changed your world?
There have been two communication revolutions that have affected our industry. The digital revolution radically changed how movies were made. Of course, the change occurred when film moved to computer-based technology. Now 90% is done on the computer. Many of the ‘purists couldn’t handle [...]

Joe Piazzo, film maker and video artist just completed a video for Fabulous Floors Magazine. He has captured the essence of the event in NYC, Wool Uncovered. The video is embedded in Fabulous Floors Magazine.
I thought it would be interesting to talk with Joe about what’s new in film and video.
Everyone always wants to know, how does one [...]