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100 blog postings found
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Stephen Frey
Stephen Frey writes on:

Overcoming Sustainability Fatigue (Part 1)

24September14

Recently I have been thinking about sustainability fatigue as an architect, planner, interior designer and strategist. I’m tired, confused and want to keep doing the right thing. I want to ”soften the hard landing“ of our changing climate and its multitude of effects on our regions, our environment and our communities. Maybe writing about something getting in [...]


Filed under: Design|0 Comments

 
 
Lisbeth Calandrino

What You Can Learn From the Crash of 2008 (Part 2)

23September14

Whether 2008 was the worst or not, it definitely had an impact on most of us. I don’t know if what I was experiencing was a prelude to the recession, but there were unsettling signs in my world. When “bad” things happen, there are those who stick their heads in the sand and those who [...]



 
 
Lisbeth Calandrino

What You Can Learn From the Crash of 2008 (Part 3)

23September14

The crash has left me with a new perspective about life and doing business. Times are still uncertain, and you don’t want to be on the receiving end of another disaster. Take these tips and weave them into your own life.

Stay in touch with the world. There are so many ways to get information these [...]



 
 
Lisbeth Calandrino

What You Can Learn From the Crash of 2008 (Part 1)

19September14

Ben Bernanke, the former head of the Federal Reserve, said the 2008 financial crisis was the worst in global history, surpassing even the Great Depression. His statement is raising eyebrows. While the “Great Recession” was scary, there’s a reason it wasn’t dubbed a depression: Bernanke’s aggressive policy response. “Arguably, the financial shocks of 2008 were bigger [...]



 
 
Stephen Frey
Stephen Frey writes on:

The Heart of the Matter (Part 2)

18September14

Design is the mother of intention. Our physical places and spaces for better or worse reflect over-arching corporate business attitudes. I invite you to visit both stores (Healthy Living Market and the New Trader Joes in South Burlington), and see for yourself. One feels distinctively local, about Vermont and Vermonters, local food to table. The [...]


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Stephen Frey
Stephen Frey writes on:

The Heart of the Matter (Part 1)

17September14

I admire the new Trader Joe’s for many reasons, but my heart lies with Healthy Living Market. Here’s why.
Healthy LIving has a heart literally. Trader Joe’s doesn’t. Healthy LIving is a Vermont owned natural foods market with a socially responsible core central to its mission. You feel it when you enter the store with the [...]


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Lisbeth Calandrino

What is stopping you from getting to your customer? (Part 3)

16September14

One research study cited a customer searching for a “stain removal solution.” According to Google, when it comes to stains, the most searched topic is “how to remove red wine.” If you’re in the carpet cleaning business, knowing the answer to this would be a home run.
Google suggests that using search and Google insights functions [...]



 
 
Lisbeth Calandrino

What is stopping you from getting to your customer? (Part 2)

15September14

Lecinski has written an update to his book that I recently received: “ZMOT and Why It Matters Now More Than Ever.”
The recent update continues to describe the consumer’s journey. As she continues to bounce back and forth through the Internet, more things have become apparent. The customer has added many more moments of truth.
Although this [...]



 
 
Lisbeth Calandrino

What is stopping you from getting to your customer? (Part 1)

12September14

In 2011, Jim Lecinski, Vice President, US Sales & Service. Google, Inc., wrote a book called “Winning the Zero Moment of Truth-ZMOT.” What we learned from the book was the consumer has forged a new path to your door. The “moment of truth” has always been the point where the consumer forms an impression of your [...]



 
 
Stephen Frey
Stephen Frey writes on:

Our Work Future: Sociability, Workplace and Technology (Part 7)

11September14

With the growth of personal mobile devices coming to work in smartphones and tablets of today, the need for physical addressed “I” space may increasingly diminish with the rise instead of spaces adapted for the heads down individual, small group and large group data analysis and collaboration. Providing readily available acoustical control, sound and visual [...]


Filed under: Design|0 Comments

 
 
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