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100 blog postings found
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Lisbeth Calandrino

How “Social” Is Your Business, Really? (Part 3)

16June14

Social Media and Reputation Management
If you are a B to B company, you have fewer customers than a retail business, and the relationships need to be managed. The B to B purchase is a highly considered purchase; it’s not like going to the supermarket.
Before a company changes to a new supplier, they want to know [...]



 
 
Lisbeth Calandrino

How “Social” Is Your Business, Really? (Part 2)

13June14

See the Value of Establishing Your Business’ Social Presence
If you’re not social offline, it’s doubtful you will be social online. Not being social online is instant death. Social media is set up for conversation and interaction.
Sadly, businesses are too busy to maintain their social presence; they say they have “bigger fish to fry.” They’re too [...]



 
 
Lisbeth Calandrino

How “Social” Is Your Business, Really? (Part 1)

12June14

Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually, and that sale will also come with brand loyalty and support for life.
Businesses are scurrying to set up social media pages, just like they did with websites when they [...]



 
 
Stephen Frey
Stephen Frey writes on:

Introverts and Extroverts Together: Creating Balanced Office Designs That Work (Part 5)

11June14

As the din and pervasiveness of our smart devices, surfaces, screens grows louder so does the need for places of refuge, quiet and heads down focus work. Yesterday’s list leads me to predict there will be a continuing emphasis on the following:

Nature, nature, nature with biomimicry and thematically (This is ok by me, because [...]


Filed under: Design|0 Comments

 
 
Stephen Frey
Stephen Frey writes on:

Introverts and Extroverts Together: Creating Balanced Office Designs That Work (Part 4)

10June14

When we think of Quiet places, many words with potent imagery come to mind. Some of them are obvious. Some are not. Let’s divide them up into Inner and Outer metaphoric divisions. Let’s take a word journey of sorts, and see where it takes us. Maybe there are some commonalities.
Inner closed quiet places or spaces

A [...]


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Stephen Frey
Stephen Frey writes on:

Introverts and Extroverts Together: Creating Balanced Office Designs That Work (Part 3)

9June14

Susan Cain, in a Q&A about the Year of the Introvert and the Aftermath of her TedTalk, set a few challenges to those of us in the architecture, office design and workplace strategy sandbox. This is one we’ll take on in this article.
“…In workplaces, we need to dramatically rethink open office design. These spaces are [...]


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Stephen Frey
Stephen Frey writes on:

Introverts and Extroverts Together: Creating Balanced Office Designs That Work (Part 2)

6June14

Unfortunately, the last ten years have not been too kind to the quiet types. A perfect storm of new technologies flattening how we communicate within and outside the workplace, a devastating worldwide recession, real estate forces compressing individual work area from 200 square feet to just over 100 square feet or less have all taken [...]


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Stephen Frey
Stephen Frey writes on:

Introverts and Extroverts Together: Creating Balanced Office Designs That Work (Part 1)

5June14

Susan Cain’s landmark book “Quiet: The Power of Introverts in a World That Can’t Stop Talking” and Ted Talk, now viewed well over 8,000,000 times and counting, cracked open a much needed discussion in boardrooms, at office coolers and coworking hubs around the world. Plainly her work and words struck a chord.

Taking on an extroverted [...]


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Lisbeth Calandrino

Strategies Are Nice but Results Are Better (Part 2)

4June14

Customer service is a marketing function. Marketing should look at all of their programs and make sure they are staying focused on sold customers. It’s been written that poor customer service accounts for 70 percent of customer loss. Customer service strategies should be pervasive throughout the entire company not just with sales and customer service [...]



 
 
Lisbeth Calandrino

Strategies Are Nice but Results Are Better (Part 1)

3June14

Everyone says customer retention is a critical part of his/her business, but few actually follow through. Customers who continue to come back and refer friends are better than any advertisement you could run in your local newspaper. Unfortunately, most businesses are focused on new acquisition and usually ignore customer retention.
Here is an interesting statistic on [...]



 
 
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