Indeed! What works? Flow works. Continuity works. Harmony works. And, how is this applied to wood flooring?
Well, that means really understanding that one plane, albeit wood or otherwise, broken up can create chaos. This is because most do not understand how space flows and what works, design-wise. Most do not understand that, while area [...]

Here are those staggering statistics.

200 million Americans have registered their phone numbers on the FTC’s “Do not call list.”
86% of people skip the television ads.
91% of email users have unsubscribed from a company email that they previously opted into. This is important for us bloggers!
44% of direct mail is never opened.

The number of smart phones [...]

Gone are the days when you could tell the customer what to read, think or buy. The customer has his/her ideas about everything including what and where to  buy. They aren’t listening to us very much.
Case in point: many businesses are putting their newspaper ads on Facebook–you know the discount ads. When these are put on [...]

These days everyone wants - requests - wood flooring. Why? I’m not sure. It’s evolution (no pun intended) probably started somewhere in HGTV land. Somewhere out there in the sixth dimension, a television design specialist proclaimed - everyone has to have wood floors. And, so it is. No less the design advocate than academic, I [...]

There is, perhaps, no greater irony of titles in the literary/design mix than that above. I am convinced that Harold Bloom knows as much about flooring styles as those in design know about Bloom, yet the analogy is drawn. In “The Anxiety of Influence,” the notable author talks about the strong influence the poet John [...]

Problem: You are modeling the acquisition or development of a property that benefits from a real estate tax abatement, and want to make sure that you are reflecting the eventual phase-in properly.
REFM 60-Second Skills Solution: Set up a simple table with the tax abatement percentage for each year, and then run a VLOOKUP to reference the [...]

Visit Sam Walton’s original retail store location of the in Bentonville (AR). The story of the world’s largest retailer is well documented. Evidence of the humble beginnings is apparent as you peruse the museum full of artifacts. Consider the story of the original marshmallow sandwich, The Moon Pie. Sam Walton took an interest in the [...]

Yes, Social Media is the ‘next hot thing’ for your company. However, like any other marketing strategy, it must be capable of bringing in customers, and you must be able to measure its effectiveness. Check out this Forbes article on social media and customer service.
Don’t get fooled into thinking that web traffic ‘likes and followers’ will [...]

Whether a commercial real estate senior loan is issued for an acquisition or a development, if it is sized to the the lender’s maximum specified threshold (whether Loan To Value–”LTV”, or Loan To Cost–”LTC”), and the lender is exercising wise underwriting standards, the statement the lender is in essence making is, “in the instance of borrower [...]

While Louis Sullivan had buildings in mind when he coined the phrase “form ever follows function,” it seems equally applicable to the art of making wine glasses. The idea that the shape of an object should be created around its intended function seems very like what Mr. Riedel had in mind when he sculpted his [...]