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Lisbeth Calandrino
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Consumer, Consumer, Where Art Thou? (Part 2)

11May13

Here are those staggering statistics.

  • 200 million Americans have registered their phone numbers on the FTC’s “Do not call list.”
  • 86% of people skip the television ads.
  • 91% of email users have unsubscribed from a company email that they previously opted into. This is important for us bloggers!
  • 44% of direct mail is never opened.

The number of smart phones is staggering; 46% of consumers in this country have smart phones. Mobile networks are clogging up the airways. Emergency 911 numbers have not been allowing text messages up until recently. Several states have decided that texting should be allowed. Often times an accident victim can’t speak on their phone but might be able to text. Accident victims have been posting their help messages on Twitter and 911 was asking them to not do it. It was slowing down their response time. After Twitter, 911 still had to be called.

65% of people surveyed believe that social media is better than call centers. There was one case where a person had complained to UPS and couldn’t get any satisfaction. Instead of continuing to feel ignored, the customer wrote a note on Twitter. Apparently within 2 hours the problem was resolved.

The idea is to decide who are your customers and what you are trying to achieve with your marketing. Why not bring your video camera every time you step out of the house, and see if there’s anything your customer might like to see. You might find something that would be useful for your newspaper ad or your social media.

How about taking your television commercial, and put it on YouTube or your Facebook page? You may want to shorten it into several minute clips instead of one 5 minute clip. When your taping your television clip, think about how you might use it on social media.


Filed under: Business Practices

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