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Lisbeth Calandrino
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Knowing Your Customer Will Make All The Difference In The Success Of Your Business (Part 1)

1February13

Today, 43% of the world’s population is 25 years old or younger. This youthful group is impatient and ready to change the world. Change for this generation “has everything to do with people and very little to do with political ideology,” according to a new global survey, some 70% of young people believe that social media is a force for change, says the survey. To read the rest of this article, click here.

After I posted this statement  on Facebook, I received several comments about how difficult it is to know your customer. I understood the comment but thought, a customer is still a customer. What has really changed is how they communicate. Through the years the demographics may have have changed but how customers communicated was still the same. We all used the telephone, watched television and read newspapers. We also used the Yellow Pages. It appears that this is about to end.

Think about it; the new generation isn’t reading the traditional newspapers. They’re subscribing to Google feeds. If you’re not familiar with Google feeds, check it out.

Here is the list of the generations.

  • 2000/2001-Present – New Silent Generation or Generation Z
  • 1980-2000 – Millennial or Generation Y
  • 1965-1979 – Generation X
  • 1946-1964 – Baby Boomer
  • 1925-1945 – Silent Generation
  • 1900-1924 – G.I. Generation

Ask yourself, how are they communicating? Who is my present customer, and am I speaking their language? Will they be my customer in ten years? If not, who will be my customer and what communication tools are they using?

Stay tuned for the rest of the story!


Filed under: Business Practices

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