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Lisbeth Calandrino
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LOOKING FOR NEW CUSTOMERS? BUILD YOUR OWN NETWORKING GROUP. (Part 2)

7November12

You can check out Part 1 to catch up on the whole conversation, but here’s a little bit to get you started!

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Around 2009, I found a remarkable slowdown in business. I saw it coming, but I thought it would get better. I had no evidence that it would get better; I just didn’t know how to deal with it. It wasn’t getting better, and I found myself with a dramatic cut in my income. I had to find a way to meet people in my city; a place where I lived but had never done business. I decided to learn about social media, work on a book and find ways to speak to groups. I didn’t care what groups, or if I got paid; I knew people had to experience my product. I also knew that business would not occur in my living room. I started to meet people through social media and met people who were experiencing similar problems. We decided to help each other and learn new skills. It was fun and scary at the same time. This experience taught me several things.

  1. Giving doesn’t make you feel depleted; it makes you feel whole. Why not share what you know? Why not give to those who can use your help? There are people who will care back and those that won’t. You will quickly know if you’ve chosen the right people.
  2. Never go into anything with the idea that what you get will be equal to what you give. You never know what you will get, but there are many people who are willing to share.
  3. Know what you do well, and do it. If you can get paid for what you do–all the better. If you can’t get paid at least you have the opportunity to ‘practice’ your craft. I didn’t want to get ‘rusty’, so it was important that I develop seminars and find interested people to come. Through this exercise, I met many wonderful people who wanted to help.
  4. People like to help people who are sincere. No one can really understand your situation, but they understand your mission.
  5. Complaining doesn’t help. Some days were harder than others, and I tried to keep negative thoughts to myself. The more positive I was, the nicer people I attracted.
  6. Don’t worry about age, education or position. Some of the most helpful people were much younger than me, and despite our age differences, we had a lot of things in common.
  7. Know who you are and what makes you happy. It’s important to understand your values and your life’s mission. Know what you have to give, and be yourself.
  8. The key is to reach out, and look for what you want and need. Looking backwards is a memory and looking to the future is a dream.

If you want to move forward the best place to live is in reality where you can do something each day to impact your future.  Candy is a good role model for all of us.


Filed under: Business Practices

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