Philip never ceases to amaze me with his ingenuity, because marketing is always changing, and so I thought he might have some ideas for us. Here’s Part 2 of my interview with my creative friend, Philip. If you haven’t already, check out Part 1.
Sometimes it’s hard to see beyond your own doors. Philip, what ideas do you [...]

We don’t often come across really creative thinkers in our lives, but when we do look out. I’ve known Philip for a year. We met online; isn’t that where everyone meets?. Philip never ceases to amaze me with his ingenuity, because marketing is always changing, and so I thought Philip might have some ideas for us.
Here’s [...]

Here’s the continutation of my interview with Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State.
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How is technology affecting retailers?
For the last two or three years, we have been talking about the use of social media including Twitter, Facebook, and Google Places. Many of our members have [...]

                      
People seem to be out shopping, and the retail news seems to be positive. Could it really be true? I decided to call, Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State.
As Vice President of Membership and Communication for the Retail Council, exactly what do you do?
I’m [...]

Most people underestimate the sense of smell and the overall effect it has on our emotional, mental and physical state. Picking the right scent can make a customer want to stay in your establishment. The wrong scent can drive a customer away, or put your customer in a  bad mood. Scents can enhance relaxation, create romance, or revive [...]

I was recently solicited for my opinion, now that we’re going into the fourth quarter, on the outlook for the rest of the year. Below are the questions that were asked and my responses.  I would like to know how you would respond to these questions! 

What are your goals for the end of the year?

My goal [...]

I have recently been given the assignment by two different clients to help figure out “what’s next” for their recently vacated Hollywood Video stores.  This question got me thinking about who is a likely replacement tenant in today’s economy?
In my market, there are approximately 35 of these stores.  If they all average about 5,000 sq. ft. [...]