Pat Ripley, presenter from e-commerce VT
Recently, I attended an advanced social media workshop presented by Pat Ripley, State Broadband Adviser and e-commerce liason to the VtSBDC. He provides workshops like this around the state to large and small communities helping Vermont businesses with their web presence, social media and media marketing efforts.
Pat shared both basics and best [...]

Social media seems to be everywhere these days.  More than likely you are using it to stay connected with friends and family, post pictures of your vacation and organize your class reunion.  So why does your firm need to be a part of social media, and how could it possibly benefit your firms bottom line?
To [...]

It starts with a simple premise with a lot of promise; “We believe the future of our built environment, and the health of our cities, lies in the hands of the youth of today.”

Residential Architect Magazine editor, S. Claire Conroy, wrote in the November/December 2010 issue on architects and social media. The following response to that article has broader implications to the need for architects and the industry to see the positive potential that social media offers society.
Ms. Conroy,
Your observations in your piece “Publish or Perish” are well taken, [...]

This principal of NetGiving applies - the decentralized nature of the Internet makes lots of individual participation add up quickly.

The Salvation Army’s Red Kettles are now online and integrated with Facebook, allowing individuals and teams to volunteer and collect through their social networking contacts.

This post is perhaps the most self-serving of the NetGiving series and - being about a football star - it will probably get the most reads and comments of the preceding posts.

Let’s put this NetGivingthing to the test. Let’s support and engage our secret beneficiary online and see what good may come.

In traditional marketing, companies worry about their message to the customer. In social media marketing,  what matters is not what you say but what others say about you. Jet Blue put millions into promoting their brand, and in one incident, Steven Slater, the employee that “blew his customer service cool,” jumped out of the plane [...]

“A creator… anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.” Kevin Kelly