NICHES
We are finally not talking about marketing, but design. Here, the focus is narrow, literally. A niche is a negative space which is carved out of a plane, whether that be a wall of sheetrock, cabinetry, stone or other material. Niches make spaces look larger and more interesting by creating a sense of something lying beyond. They add a magical depth of space. In addition, niches can be almost any shape - round, square, rectangle, etc. These shallow recesses are usually ornamental, meaning they are oftentimes dressed with detailed plasterwork and carvings. Niches usually display objet d’arts including vases, sculpture or art. Sometimes, they are just beautiful unto themselves, creating architectural interest.
I love unexpected niches, such as a bed tucked away under a stairwell. The placement creates a cozy room within a room and the monochromatic color scheme gives off a calming and soothing effect. Oh, how I would love to sleep here!









Very nice.
It’s always great when you can exploit a niche! (Marketing or otherwise.)