Check out this list of marketing tactics.

Print Advertising - It makes sense, within the context of an integrated marketing campaign, to promote your company and successes. Start with an evaluation of local/regional publications such as business journals, newspapers and select industry magazines. Understand that circumstances may arise when you will want to place advertising in support [...]

                     
Marketing and advertising are illusions for many people. Their theory is to throw something against the wall and hope it will stick. Not so according to Alan Baker, President and Founder of Creative Marketing Concepts in Latham, New York. Alan, a guest on my radio show indysmallbiz.com, gave me the scoop on what it takes to [...]

                     
All of a sudden retro commercials seem to be in. The latest Geico commercial, “Do dogs chase cats“ features a car chase (the photos look like old sepia print) with old cars and the old adage about dogs chasing cats. If you’re like me, you’re not only looking at the cats and dogs, but you’re [...]

It seems that when times are tough, businesses go looking for new customers; the  cost of acquisition can be quite high. If you want to know how much it costs, just take the cost of your ads and your commercials and divide by the number of people who buy from you. Don’t fool yourself by counting [...]

As mentioned in our “Enhanced Environment” series, specifically the post “Will You Remove Your World Lenses?“, the potential use and abuse of modifying our perception of reality is becoming more and more real on a regular basis. Brought to our attention via the “Spark of Genius Series” from Microsoft BizSpark on Mashable, the GoldRun iPhone [...]

In November, though it was Spring, it felt that buyers were playing it cautious, and the only offers we were getting were almost insulting, but this week we have seen such a change. We have had nearly as many offers as we have listings. That’s not all! We are likely to get even more, and [...]

It was reported that two kittens, Snowyday and Winter, somehow dented the bell on a $5,000.00 bass trombone - trouble in river city. The owner, Anthony Giles, a professional trombone player, felt dented, just like the bell, but unexpected events often lead us to new discoveries and new ideas.
The best brass repair guy in New York City, Chuck [...]

I attended the New York ad:tech conference (a great show for both the advertising world and the social media sphere, www.ad-tech.com) and several of the sessions brought an old dilemma back to the surface.  Specifically,  what is the next evolutionary jump for location-based services? Over the last year, the social media scene has exploded with [...]

I worked on a press release for a client recently, and the process was remarkable in its complexity. I sent in the first draft, and it promptly went to the CEO who added two, complex sentences to the opening paragraph, added a sentence to the third paragraph that included a word that is not in the English [...]

I have been intrigued with “Have you ever cleaned an alpaca?”, a commercial from Stanley Steamer. The two cleaning guys are in the truck, and one is explaining how exciting it is to clean up after an Alpaca. It is cute, funny and definitely different. I went to Youtube to view the video and look at [...]