It is a Wednesday morning at the City Place III lobby level café. John, Mary Jo, Tom, Will, Ken, Debora, Charlie, Jane and I are joined by our guest speaker Bill Ellis. Bill is a friend of mine. He agreed to present to this informal but regular networking group. He is a pro. As a [...]

AMA chapter leaders showed Remarkable Leadership in producing this year’s conference in spite of adversity, snow and ice. The weather almost resulted in cancellation, but chapter leaders were determined to deliver. It is always a challenge to produce a first rate program. It takes a lot of planning, attention to detail and execution.
Each year [...]

John Morgan’s book Brand Against the Machine begins with the premise that the model of marketing with tactics designed to bombard a mass audience is flawed. He tells us the system is broken. Messages are unwelcome and unwanted. We need to stop marketing to people and start marketing with people. John is an expert in digital [...]