This is a continuation of my interview with John Gifford, publisher of “Indy Smallbiz.Indy.” John purchased a newspaper in 2008 and almost immediately realized that the present newspaper format was not where he wanted to be. With that in mind, John moved on to creating his “tribe” of people and what he calls his “Boutique Marketing.” 
John, you really [...]

                        
I met John Gifford the way we meet everyone these days, through the internet. Actually I tagged John in one of my blog posts, and he called me. With only a couple of years in the newspaper industry, John realized he would have to change. His take on “print” is different than most newspapers and [...]