Mr. Zuckerberg caused quite a stir this week when he showed up on Wall Street wearing his hoodie. Many saw it as a sign of rebellion or that Mark doesn’t really care. When I grew up, we dressed up to go to church, get on an airplane or go to school functions; that’s just the [...]

I heard that Larry, the Quaker Oats guy, just got a makeover. The Quaker Oats PepsiCo brand is 134 years old, and Larry is looking a little tired. Since his makeover his double chin is gone and his hair is a little shorter. If you look closely, he looks like he lost about 5 pounds. Just [...]

Here’s the definition offered by the American Marketing Association for Marketing.
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Marketing is not Sales - The best sales people have marketing skills, but the [...]

The high performing workplace, like the complicated world in which we live, work and play, isn’t necessarily simple to achieve. Such a workplace reflects the need to soundly integrate work processes, physical settings and furniture along with technology in service to the overall business needs of the organization and its larger mission. It’s also hard [...]

Business in facility planning, architecture, engineering and construction is not easy to come by. The pressure is on your business development function to produce. How are you going to make sure your sales effort has its very best chance for success? Smart marketing and attention to your brand is more important than ever. Offered here for [...]

John Morgan’s book Brand Against the Machine begins with the premise that the model of marketing with tactics designed to bombard a mass audience is flawed. He tells us the system is broken. Messages are unwelcome and unwanted. We need to stop marketing to people and start marketing with people. John is an expert in digital [...]

Social media seems to be everywhere these days.  More than likely you are using it to stay connected with friends and family, post pictures of your vacation and organize your class reunion.  So why does your firm need to be a part of social media, and how could it possibly benefit your firms bottom line?
To [...]

When do you decide that your branding needs to change? I’ve actually been thinking about this for myself but don’t have an answer. Maybe I should look to Starbucks for the answer. They have just changed their logo. By the way, their logo hasn’t been changed since they went public in 1979. Does everyone know [...]

We worry so much about our store branding, our product branding; what about our personal branding?
What is it that successful companies have figured out - McDonalds, Starbucks and Dunkin Donuts? You might answer “good marketing”, but more specifically it’s about their brand. Branding used to be just for products, but not any more. Branding is a [...]

Do you have your own online brand? If you have joined any professional networking or social networking site like UPworld and set up a profile, then you have already entered the world of online branding - and it’s a must-do for today’s career centered professional.
So it’s time for you to take charge of your online [...]