Here’s the continutation of my interview with Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State.
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How is technology affecting retailers?
For the last two or three years, we have been talking about the use of social media including Twitter, Facebook, and Google Places. Many of our members have [...]

The single largest question that inevitably arises when business owners see location-based social networks in the media is “What’s in it for me?” Beside the obvious opportunity for distributing digital versions of simple offers (i.e. coupons), there are more subtle ways to work the system.
Part of this equation is the understanding of the differences between [...]