Gone are the days when you could tell the customer what to read, think or buy. The customer has his/her ideas about everything including what and where to  buy. They aren’t listening to us very much.
Case in point: many businesses are putting their newspaper ads on Facebook–you know the discount ads. When these are put on [...]

Yes, Social Media is the ‘next hot thing’ for your company. However, like any other marketing strategy, it must be capable of bringing in customers, and you must be able to measure its effectiveness. Check out this Forbes article on social media and customer service.
Don’t get fooled into thinking that web traffic ‘likes and followers’ will [...]

To catch up, check out Part 1.  Let’s continue.
Here is the list of the generations.

2000/2001-Present – New Silent Generation or Generation Z
1980-2000 – Millennial or Generation Y
1965-1979 – Generation X
1946-1964 – Baby Boomer
1925-1945 – Silent Generation
1900-1924 – G.I. Generation

Ask yourself, how are they communicating? Who is my present customer, and am I speaking their language? [...]

Today, 43% of the world’s population is 25 years old or younger. This youthful group is impatient and ready to change the world. Change for this generation “has everything to do with people and very little to do with political ideology,” according to a new global survey, some 70% of young people believe that social [...]

                                          
As the economy starts to slowly turn around, businesses are still finding themselves in a quandry with the same questions. Where have all the customers gone?  And how do we find them?
During recessions traditionally consumers have tightened their belts, but businesses always believed they’d come back. But when consumers close their wallets, no amount [...]

We are all so incredibly connected these days. It is a digital world. Go on-line, and just throw out a topic. You know what I mean even before I finish a message in 140 characters.
Here are three examples I’ve noticed just in the past 48 hours.

Scott (the nametag guy) Ginsberg likes to challenge his Facebook [...]

Philip never ceases to amaze me with his ingenuity, because marketing is always changing, and so I thought he might have some ideas for us. Here’s Part 2 of my interview with my creative friend, Philip. If you haven’t already, check out Part 1.
Sometimes it’s hard to see beyond your own doors. Philip, what ideas do you [...]

After a grand-slam demonstration at the May 2012 edition of the NY Tech Meetup, an amazing startup named Aereo has begun what might be considered a takeover bid for the single largest advertising space in the world- the television. 
 Teeny-tiny TV Antenna
Using an incredibly small antenna as a remote source (these tiny marvels are physically located in [...]

Mr. Zuckerberg caused quite a stir this week when he showed up on Wall Street wearing his hoodie. Many saw it as a sign of rebellion or that Mark doesn’t really care. When I grew up, we dressed up to go to church, get on an airplane or go to school functions; that’s just the [...]

I am not a person to just sit on the sidelines when it comes to anything. Those that know me well would always ask how I can be so involved and my response is “How can you not?” With it being so easy to “connect” with people through social media platforms, of which I am a [...]