Pat Ripley, presenter from e-commerce VT
Recently, I attended an advanced social media workshop presented by Pat Ripley, State Broadband Adviser and e-commerce liason to the VtSBDC. He provides workshops like this around the state to large and small communities helping Vermont businesses with their web presence, social media and media marketing efforts.
Pat shared both basics and best [...]

Based on my conversation with Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State, here are some ideas to explore for implementation in your business in 2012.

Have an open mind. Start thinking, what are others doing that are bringing in customers? Are these good ideas for my [...]

Gary Shapiro, the CEA President and CEO of the Consumer Electronics Association, opened for the Opening Keynote of the 2011 Consumer Electronics Show (CES). He spoke passionately about the economic health of the US and the world. One statement in particular struck a chord, that the CEA had made a conscious decision to make it’s long-term [...]

I have recently finished reading The Facebook Effect by David Kirkpatrick. This is a much more detailed and less salacious account of the story behind Facebook than the book used for the movie, The Social Network (horrible movie - Don’t waste your money). It is a great book that tells the story of how Facebook evolved and the decisions (and [...]

If not a pallet of snack crackers, what can you give to those who speak of you online?

I just returned from a trip to Orlando, FL where I worked with several different groups of people. Business owner Randy Stinson of Stinson Carpets invited me as a speaker for the Lakeland Chamber of Commerce and wanted me to meet with a group of flooring retailers to discuss business concerns. Stinson Carpets, a leader [...]