What could be more fun than asking your customers what you’re doing wrong? Probably a million things. It isn’t that much fun, and that’s probably why most businesses don’t ask their customers what they think. If you have the guts and can listen, you will learn amazing things about how your company is “perceived.” [...]

Without customers you are out of business, period. If you don’t market to your customers, you will lose them. It all makes sense to me, or do I have it wrong?
I went to a women’s group recently, sort of a Lunch ‘n Learn. I spoke with two new business owners who told me they didn’t [...]