Check out this list of marketing tactics.

Print Advertising - It makes sense, within the context of an integrated marketing campaign, to promote your company and successes. Start with an evaluation of local/regional publications such as business journals, newspapers and select industry magazines. Understand that circumstances may arise when you will want to place advertising in support [...]

It seems that when times are tough, businesses go looking for new customers; the  cost of acquisition can be quite high. If you want to know how much it costs, just take the cost of your ads and your commercials and divide by the number of people who buy from you. Don’t fool yourself by counting [...]