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Lisbeth Calandrino

Women Buyers Have Never Been Different - Now They Just Have More Money!

29September11

                      
I’m tired of reading about women customers being different shoppers than men. Everyone seems to have a plan about “how to sell to women” as if we were some unusual species. Now that we have money, we seem to command more attention. And by the way, despite the hundreds of articles on “how to sell [...]