I attended the New York ad:tech conference (a great show for both the advertising world and the social media sphere, www.ad-tech.com) and several of the sessions brought an old dilemma back to the surface.  Specifically,  what is the next evolutionary jump for location-based services? Over the last year, the social media scene has exploded with [...]

This post is perhaps the most self-serving of the NetGiving series and - being about a football star - it will probably get the most reads and comments of the preceding posts.

Without customers you are out of business, period. If you don’t market to your customers, you will lose them. It all makes sense to me, or do I have it wrong?
I went to a women’s group recently, sort of a Lunch ‘n Learn. I spoke with two new business owners who told me they didn’t [...]

In traditional marketing, companies worry about their message to the customer. In social media marketing,  what matters is not what you say but what others say about you. Jet Blue put millions into promoting their brand, and in one incident, Steven Slater, the employee that “blew his customer service cool,” jumped out of the plane [...]

“A creator… anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.” Kevin Kelly

If not a pallet of snack crackers, what can you give to those who speak of you online?

The Virgin America deal was a textbook case of a win-win proposal. The twist of course was that it was promoted via thousands of Tweets and Re-Tweets.

The premise was simple; contact five people that you are connected to online and surprise them with a a gesture of appreciation, celebrating their unique “awesomeness.”

The former paradigm of “you scratch my back, I’ll scratch yours” is simply not of the highest order. It’s better to scratch the other guys back, or lift a burden from his back or simply pat him on the back - first.

If you’re like me, you might still be trying to get a handle on social media. It isn’t easy getting work done when you have tweets rolling in every minute and comments clogging up your Facebook wall begging for attention. Okay, so maybe I’m not that popular, but I’m sure many of you are feeling [...]