The other night at the Alliance Flooring Convention, I was struck with a statement made by keynote speaker Dale (“the Murph”) Murphy. Dale was a major league baseball player for 18 years. Dale said there was a time when he was playing so badly that he thought he should quit. It didn’t matter what he did [...]

Here’s the definition offered by the American Marketing Association for Marketing.
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Marketing is not Sales - The best sales people have marketing skills, but the [...]

                       
The other day, I met a personal trainer who was telling me about her career. She was in great shape and obviously lived her profession.
“I love it,” she said, “but they want me to sell it to people in the health club. In fact they want me to interrupt people who are working out [...]

Business in facility planning, architecture, engineering and construction is not easy to come by. The pressure is on your business development function to produce. How are you going to make sure your sales effort has its very best chance for success? Smart marketing and attention to your brand is more important than ever. Offered here for [...]

Here’s the continutation of my interview with Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State.
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How is technology affecting retailers?
For the last two or three years, we have been talking about the use of social media including Twitter, Facebook, and Google Places. Many of our members have [...]

                      
People seem to be out shopping, and the retail news seems to be positive. Could it really be true? I decided to call, Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State.
As Vice President of Membership and Communication for the Retail Council, exactly what do you do?
I’m [...]

The Posterita POS system allows for better management of a business, improvement in customer satisfaction and an increase in sales. The bottom line is businesses are able to run a more effective and efficient operation which makes Posterita an essential investment.

Recently I was on the phone with a software entrepreneur who was describing his new product to me.  He was so excited about the capabilities of the product that he was practically grabbing me by the shirt through the phone, and at the end of his listing of the product features, he had generated so [...]

Hello Friends,
Ever hear a speaker that seemed to be talking directly to you? It was as if they knew the issues you’d been struggling with, the areas you’d let slip, where you could kick it up a notch – because they’d been where you are. Just imagine getting this same feeling from not one speaker, but [...]

I hope this article is timely for you; it was for me. For many of us the economy is still moping along, and we’re trying to figure out what to do next. Consumers are changing their buying habits, myself included. Friends are downsizing their lifestyles and examining their life choices. The recession may be over, but the landscape [...]