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2 blog postings found
Lisbeth Calandrino

“What’s Going on With Retail?” Interview, Part 2

18January12

Here’s the continutation of my interview with Rebecca Marion Flach, Vice President of Membership and Communication for the Retail Council of New York State.
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How is technology affecting retailers?
For the last two or three years, we have been talking about the use of social media including Twitter, Facebook, and Google Places. Many of our members have [...]


Filed under: Q & A|1 Comment

 
 
Lisbeth Calandrino

What’s the Key to Successfully Marketing Your Business? You Need to be Consistent!

23November11

                     
Marketing and advertising are illusions for many people. Their theory is to throw something against the wall and hope it will stick. Not so according to Alan Baker, President and Founder of Creative Marketing Concepts in Latham, New York. Alan, a guest on my radio show indysmallbiz.com, gave me the scoop on what it takes to [...]