Here are those staggering statistics.

200 million Americans have registered their phone numbers on the FTC’s “Do not call list.”
86% of people skip the television ads.
91% of email users have unsubscribed from a company email that they previously opted into. This is important for us bloggers!
44% of direct mail is never opened.

The number of smart phones [...]

Yes, Social Media is the ‘next hot thing’ for your company. However, like any other marketing strategy, it must be capable of bringing in customers, and you must be able to measure its effectiveness. Check out this Forbes article on social media and customer service.
Don’t get fooled into thinking that web traffic ‘likes and followers’ will [...]

A lot of attention is being paid to big data, which is the phenomenon we now see as a direct result of so much social media activity and software able to monitor traffic and metrics for the purpose of making smart marketing decisions.
Marshall Sponder is an author, analyst and speaker. He writes and speaks about [...]

It’s time for the event we’ve all been waiting for - Coverings: The Tile + Stone Industry’s premier event, April 29-May 2,2013 in Atlanta, Georgia.
Once a year in the United States, the latest and most innovative products in the tile and stone industry have the opportunity to be showcased in one wonderful event. For four [...]

You stand on a street corner, and you hear a screech and a crash. You turn quickly, and you see the crushed fender, a mother and child and the driver of a pick-up truck. You are an eye-witness but in point of fact, you really don’t know what happened. If you are a member of [...]

AMA chapter leaders showed Remarkable Leadership in producing this year’s conference in spite of adversity, snow and ice. The weather almost resulted in cancellation, but chapter leaders were determined to deliver. It is always a challenge to produce a first rate program. It takes a lot of planning, attention to detail and execution.
Each year [...]

To catch up, check out Part 1.  Let’s continue.
Here is the list of the generations.

2000/2001-Present – New Silent Generation or Generation Z
1980-2000 – Millennial or Generation Y
1965-1979 – Generation X
1946-1964 – Baby Boomer
1925-1945 – Silent Generation
1900-1924 – G.I. Generation

Ask yourself, how are they communicating? Who is my present customer, and am I speaking their language? [...]

Today, 43% of the world’s population is 25 years old or younger. This youthful group is impatient and ready to change the world. Change for this generation “has everything to do with people and very little to do with political ideology,” according to a new global survey, some 70% of young people believe that social [...]

Recently, I attended a regional retreat in Chicago. Chapter leaders from the American Marketing Association met to review best practices and share ideas about advancing the profession, connect with others and generally learning from each other. It was during a lunch break that I met Emily. She is an account manager from and advertising firm [...]

Speaking of ‘everyone has a camera’ how has technology changed your world?
There have been two communication revolutions that have affected our industry. The digital revolution radically changed how movies were made. Of course, the change occurred when film moved to computer-based technology. Now 90% is done on the computer. Many of the ‘purists couldn’t handle [...]