How can Google + pages help you create customer loyalty for your business?

1. Communities show customers “love.” The key to building loyalty is building customer intimacy. To do this you must be consistent with your social media and involve yourself in your customer’s lives. Playing games with customers is one way to engage, but are you really getting to know them by playing Farmville? The other problem is that many of you are really “psycho” about how much time your staff spend on line. I would say, “get over it”, and give your staff the right on line tools. Those who spend time building their online customer connections will win customer loyalty. (By the way, the link is to FedEx.) Why not create your own community, and your own game? Everyone won’t play but the ones that do play are definitely fans. Once you’ve engaged them, you can connect.
2. Give your customers a platform to connect to you. Customer Review Survey 2012 shows a positive shift in consumer trust and appreciation of online reviews. Customer surveyed said they trust online reviews as much as personal recommendations while 52% say positive, online reviews make them more likely to use a local business. Customers trust other customer opinions. Ask yourself, what are we doing to get online customer reviews?
3. Make customers delighted. Bad service can inflict more damage than ever. Customers receiving  bad service used to tell their friends, but now they tell the world. Studies suggest that only about 6% of dissatisfied customers actually complain which means businesses don’t know who’s unhappy. Know who’s complaining and why. Customer service seems to be something that businesses call a “cost”, and it’s something they would rather not do. Businesses don’t see a connection between customer service and the bottom.
4. Can you get it to your customers instantly? I can get all kinds of answers on my iPhone. I can find the nearest restaurant, a movie, or how far I have to walk to the gas station. I can find a bellman or neighborhood know-it-all to tell me the name of the best restaurants. Actually my favorite apps are Tunein Radio, where I can listen to any station in the world and iTriage. ITriage helped one afternoon when my next door neighbor’s little girl was burned. It found the nearest “burn” hot line which really helped us out.
5. Build your own online community. Get busy building a community with Google+ Pages. Google + Pages will allow you to create a page about your brand and your business. Check out Google + Pages for business and how you can connect. Google + also has a little known feature called Ripples. Ripples is a analytic tool which will help you know who’s sharing your content. Here is a video on Ripples. Check out Google Circles for community building. This link will explain how Google + Pages will help your Search Engine Optimization (SEO). What could be better than hanging out with Google?