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Design > Marketing
BartonPartners Architects Planners, inc. Marketing Manager Privately-held |  Marketing professional with nearly 10 years of marketing and event logistics experience for private-sector and non-profit organizations related to the new construction industry.
Expertise includes event development and logistics management, including planning and oversight of all responsibilities and duties relating to special event, networking and educational functions. | | | | | PORTFOLIOview all | | | | | CONTACT INFO | | | | Join UPworld to connect to Nicole Benner | | | | WORK EXPERIENCE | | | | Company |  | | Title: | Marketing Manager | | Company Name: | BartonPartners Architects Planners, inc. | | Location: | Norristown, Pennsylvania | | Start Date: | Aug 2007 | | End Date: | Currently working | | Company Size: | 21-50 | | Company Type: | Privately-held | | | BartonPartners is a fully integrated architectural, planning, and urban design firm, recognized nationally for its innovations in planning and designing mixed use centers, transit-oriented developments, and affordable, tax-credit, and mixed income communities with a growing portfolio of retail, and class-A and medical offices. BartonPartners is committed to an open and collaborative setting, encouraging the exchange of ideas and creativity among colleagues with a variety of backgrounds. The synergistic interaction of strategic land planning, architecture, landscape architecture, and interior design increases our capability to help our clients develop approvable, buildable plans for their communities from conception to completion.
Nicole is responsible for the development and execution of annual marketing plans and budgets for 50+ architecture firm. Other responsibilities include development of annual advertising campaigns and targeted marketing pieces, internal and external communications, public relations, national and local industry-related article placements, management of speaking engagements and assistance with presentation development, and business development. | | | | |  | | Title: | Event Manager | | Company Name: | HBA Bucks Montgomery Counties | | Start Date: | Feb 2004 | | End Date: | Aug 2006 | | Company Size: | 0-5 | | Company Type: | Non-profit | | | | Event logistics director, responsible for planning and oversight of all responsibilities and duties relating to networking and educational functions. Draft request for proposals and negotiate contracts for 20+ events annually. Create annual and event-specific marketing plans. Design and creation of marketing materials (flyers, email, direct mail solicitations) for event attendance and event sponsorship. Develop and maintain annual budgets for entire event calendar and specific budgets for individual events. | | | | |  | | Title: | Marketing Manager | | Company Name: | Traditions of America | | Start Date: | Aug 2006 | | End Date: | Aug 2007 | | Company Size: | 51-100 | | Company Type: | Privately-held | | | | Development and execution of annual marketing plan, budget, and related materials for Active Adult development company. Responsibilities included development of budgets, marketing materials and marketing/ advertising/ public relations campaigns related to the introduction and sale of age restricted communities. | | | | | | Experience Level | | | | Expertise: Development and execution of comprehensive marketing plans and related budgets, including advertising, public relations, national industry-related article placements, speaking engagements, and business development. Interesting fact - I also type over 100 words per minute with a 98% accuracy rate. | | | | Skills: Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, Access), Adobe products (Photoshop, In Design, Acrobat), Quark XPress, some html | | | | CREDENTIALS | | | | Awards | | | | Title: | Presentation: Cut through the clutter - Getting Attention from the Media and Prospective Clients | | Awarded By: | AIA Philadelphia | | Date: | Mar 2009 | | Description: | Use technology as well as tried and true techniques to get attention, create positive impressions and generate opportunities for business development.
This program will help marketers and managers of professional organizations plan and conduct public relations and publicity activities, independently and in coordination with PR professionals. Techniques and communication channels discussed will include mailings and premiums, publicity, internet and web communications and special events. We will use a workshop format for part of program; participants will focus their thoughts on specific topics and receive constructive input from session leaders and other participants
| | | | | | Title: | Presentation: 90 Minute Marketing School for Associates | | Awarded By: | National Association of Home Builders | | Date: | Jan 2008 | | Description: | Marketing is a complex, yet critical element of successful businesses. By following basic marketing principles, you can move forward in your business lifecycle, gain more benefits from sponsorships and open up entirely new opportunities. Professional services firms need marketing to set their offerings apart from the competition. Learn about marketing initiatives you can implement to help grow your business and ultimately gain new clients.
Learning outcomes:
An overview of essential marketing elements
How to make the most of your marketing budget, no matter how large or small
Creative ideas to capture the attention of your audience
Tips for setting yourself apart from the competition
| | | | | | Title: | Certificate, Meeting Planning | | Awarded By: | Temple University | | Date: | Apr 2002 | | Description: | Marketing is a complex, yet critical element of successful businesses. By following basic marketing principles, you can move forward in your business lifecycle, gain more benefits from sponsorships and open up entirely new opportunities. Professional services firms need marketing to set their offerings apart from the competition. Learn about marketing initiatives you can implement to help grow your business and ultimately gain new clients.
Learning outcomes:
An overview of essential marketing elements
How to make the most of your marketing budget, no matter how large or small
Creative ideas to capture the attention of your audience
Tips for setting yourself apart from the competition
| | | | EDUCATION | | | | School: | University of Phoenix | | Date Graduated: | May 2004 | | Degree: | Bachelor of Science, Mark | | Study Field: | Integrated Marketing Communications | | | | School: | Pennsylvania State University | | Date Graduated: | | | Degree: | Bachelor of the Arts | | Study Field: | English | | Description: | 38 credits earned toward BA English degree | | | | GROUPS AND ASSOCIATIONS | | | | Group: | Society for Marketing Professional Services | | Start Date: | Jan 2009 | | | | Group: | National Association of Home Builders | | Start Date: | Feb 2004 | | | | Group: | Greater Norristown Corporation | | Start Date: | Aug 2007 | | Description: | Similar to local chamber of commerce for Norristown area businesses. The organization promotes Norristown as a great place to live and work. | | | | GOALS AND INTERESTS | | | | Career Goals: I'm searching for a professional home that will allow me to balance work and home a little better... | | | Personal Interests: integrated marketing communications, e-commerce, psychographics/ buyer behavior, marketing, event planning, architecture, urban design
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