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Sally Handley
www.upworld.com/sallyhandley
New York City, NY
Design > Marketing


Sally Handley Inc.
President
Privately-held
Marketing Consulting, Training and Staffing Services. Consulting to the A/E/C industry since 1999, Sally has worked with architectural and engineering clients, assisting them to achieve their marketing goals. She has helped firms create focused marketing plans and developed new client bases for younger partners of firms in transition. Sally provides in-house and on-line marketing training and coaching for both technical and marketing staff.
  
CONTACT INFO
 
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WORK EXPERIENCE
 
Company
Title:President
Company Name:Sally Handley Inc.
Start Date:Jan 1999
End Date:Currently working
Company Size:0-5
Company Type:Privately-held
 
Sally A. Handley, FSMPS recently published When Can You Start? The AEC Guide to Recruiting, Managing and Retaining a Marketing Coordinator. Other publications include: Marketing Metrics De-Mystified: Methods for Measuring ROI and Evaluating Your Marketing Effort and SMPS Foundation white paper based on original research on the topic of Knowledge Management in the AEC industry which was presented at the SMPS National Conference in Denver, CO. Recipient of the Society for Marketing Professional Services (SMPS) New York Chapter Marketing Achievement Award, Sally also is co-author of Charting Your Career Path: Opportunities for Professional Services Marketers in the 21st Century.

 
 
Experience Level
 
Expertise: Sally Handley has been developing marketing classes for professional services marketers for over a decade. She has conducted seminars and workshops nationally for private clients and for professional associations including SMPS, AIA, AGC, SDA and the Society of Women Engineers. Consistently ranked highly for relevant content and connection to the audience, Sally uses inter-active learning exercises to help participants master concepts and retain what they learn
to achieve their marketing goals. She has helped firms create focused marketing plans and developed new client bases for younger partners of firms in transition. Sally provides marketing training for both technical and marketing staff.
 
Skills: Sally Handley Inc.'s skill-bulding seminars cover a broad range of topics. Topics include:
Where to Begin: Market Research and The Marketing Plan
Networking: Relationship Building and Retaining Client Loyalty
Organizing Your Firm from Proposal through Presentation
Information Management
Getting Published
Motivating Technical Staff to Market
Marketing Metrics De-Mystified: Evaluating Your Marketing Effort and Measuring ROI
The Power of Planning
Making Your Tradeshow a Success
Winning Awards
Persuasive Writing: Effective Communication
Marketing: The Next Generation
Knowledge Management and the AEC Industry
Critical Skills for Marketers


 
CREDENTIALS
 
Awards
 
Title:Marketing Achievement Award
Awarded By:SMPS NY
Date:May 2000
 
 
Title:Chapter President of the Year
Awarded By:SMPS
Date:Aug 1998
 
EDUCATION
 
School:Wroxton College
Degree:MA
Study Field:English Language & Literature
 
School:Douglass College, Rutgers University
Date Graduated:
Degree:BA
Study Field:English
 
GROUPS AND ASSOCIATIONS
 
Group:SMPS
Start Date:Jan 1987
Description:Fellow