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Design > Advertising and Sales
Construction > Consultant
Morgan Studio / East Principal Privately-held |  SPECIALTIES
Communications planning, message development, positioning, brand review/audits, public relations, reputation management, crisis communications, investor/stakeholder communications, employee communications, training, sales support, interactive communication, customer/consumer research, product development, advertising/public relations. | | | | | PORTFOLIOview all | | | | | CONTACT INFO | | | | Join UPworld to connect to Wes Morgan | | | | WORK EXPERIENCE | | | | Company |  | | Title: | Principal | | Company Name: | Morgan Studio / East | | Location: | Joplin , MO | | Start Date: | Jan 2010 | | End Date: | Currently working | | Company Size: | 0-5 | | Company Type: | Privately-held | | | Morgan Studio/East is based on the notion that most firms have the tools in place to manage a comprehensive communications program that can help Make Good Brands Better and New Brands Known but often fall short on the following two critical elements: 1) solid planning and 2) commitment to manage and execute the plan.
I always wanted to follow the entrepreneurial spirit of the original Morgan Studio, so I established Morgan Studio/East in 2010 to help companies find the right mix of strategy, planning and execution to implement sustainable marketing program. | | | | | | Experience Level | | | | Expertise: Planning, design, implementation (execution) of fully integrated marketing communications. Orchestration of sustainable corporate reputation management, employee communications, sales support, new product and repositioning/launches, brand building and innovation. | | | | Skills: Account/project management, strategic platform development, consumer and business-to-business research/validation, messaging, developing relevant and compelling content. | | | | CREDENTIALS | | | | Awards | | | | Title: | ProComm | | Awarded By: | Business Marketing Association | | Date: | Dec 1998 | | Description: | Award winning newsletter featuring projects and related stories. Healthcare Building News. (HBE)
Also received national recognition for Foundations newsletter in 2003 (Clayco).
| | | | License | | | | Type: | Certified Business Communicator | | License Number: | BMA | | Notes: | CBC designation since testing in 1990. | | | | EDUCATION | | | | School: | University of Miami (FL) | | Degree: | MBA | | Study Field: | Marketing | | Description: | Completed both under graduate and graduate coursework at the University of Miami. Double major - graphic design and creative writing (BA - undergraduate)and Master's degree with emphasis on Marketing (MBA).
Gratuate Assistantship as admissions representative and student activities director paid for Master's tuition. | | | | GROUPS AND ASSOCIATIONS | | | | Group: | American Marketing Association | | Start Date: | Jan 1997 | | Description: | Actively involved board member and chapter leader having served in several roles including two terms as president.
Also a member of American Advertisign Federation (AAF), Business Marketing Association (BMA), Public Relations Society of America (PRSA).
Participant in select events as non member of Society Marketing Professional Services (SMPS) | | | | GOALS AND INTERESTS | | | | Career Goals: Elevate the role of marketing communications as strategic part of A/E/C industry growth and success. | | | | Personal Interests: Passionate about marketing communications and branding. Champion of fully integrated messaging (from employees to business development). | | |
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